I was hooked after reading this book by Nir Eyal and Ryan Hoover (The product hunt guy). It guides you to design a habit forming product step by step following the hook model."Remember and Share" and "Do This Now" part at the end of every chapter engages the reader and seems like Nir is really using the hook model on us. Nir has also added a chapter on ethical considerations while aiming to build habit forming products. This chapter could easily have been skipped but he is really concerned about following the hook model on devilish practices and products.
Here are the sentences that really hooked me
Habits are one of the ways the brain learns complex behaviors. Neuro scientists believe habits give us the ability to focus our attention on other things by storing automatic responses in the basal ganglia, an area of the brain associated with involuntary actions
Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought
Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.
w User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
If you are building a habit-forming product, write down the answers to these questions:
What habits does your business model require?
What problem are users turning to your product to solve?
How do users currently solve that problem and thought s it need a solution?
How frequently do you expect users to engage with your product?
What user behavior do you want to make into a habit?
If you want to build a product that is relevant to folks, you need to put yourself in their shoes and you need to write a story from their side. So spend a lot of time writing user narratives.
by repeating ‘why?’ five times, the nature of the problem as well as its solution becomes clear.
It is the fear of losing a special moment that instigates a pang of stress. This negative emotion is the internal trigger that brings Instagram and whatsapp users back to the app
three ingredients required to initiate any and all behaviors:
1. the user must have sufficient motivation 2. the user must have the ability to complete the desired action 3. a trigger must be present to activate the behavior.
scarcity may signal something about the product. If there are fewer of an item, the thinking goes, it might be because other people know something you don’t. Namely, that the cookies in the almost-empty jar are the better choice. The jar with just two cookies left in it conveys valuable, albeit irrelevant, information since the cookies are identical. Yet, the perception of scarcity changed their perceived value.
perception can form a personal reality based on how a product is framed, even when there is little relationship with objective quality.
endowed progress effect: a phenomenon that increases motivation as people believe they are nearing a goal.
Heuristics help us make split-second decisions multiple times per day. Psychologists believe there are hundreds of cognitive biases that influence our behaviors.
When our autonomy is threatened, we feel constrained by our lack of choices and often rebel against doing a new behavior. Psychologists call this “reactance.” Maintaining a sense of user autonomy is a requirement for repeat engagement.
Experiences with finite variability become increasingly predictable with use and lose their appeal over time. Experiences that maintain user interest by sustaining variability with use exhibit infinite variability.
Variable rewards must satisfy users’ needs, while leaving them wanting to re-engage with the product.
Hooked: How to to Build Habit-Forming Products By Nir Eyal Rating: 4 out of 5